Inaugural Media Convergence Conference to be Held on 19 August 2015 in Shenzhen

The online edition of the People’s Daily have announced, in collaboration with Shenzhen city authorities, the Inaugural Media Convergence Conference on 19 August 2015 in that city in southern China. Industry representatives, government leaders from the PR / propaganda departments, and scholars, will take part in this conference.

The conference itself sees the People’s Daily as a key organiser. Once known as a source of predictably political propaganda on paper, it has now evolved and now has, in addition to its traditional newspaper, a magazine, a series of websites, online audio and video, e-reading platforms, mobile papers, Weibo and WeChat presences, and a variety of mobile apps, amongst other mediums.

Interestingly, the way the People’s Daily itself has used new media is itself of key interest. Its website at is a veritable smorgasbord of diverse content, spanning everything from links to politics-oriented sites (such as online memorial for Mao and Deng, and a predictably political Theory Channel) through to a diversity of multilingual content. Its most recent additions were new German and Portuguese-language content. The Weibo presence is noted more for the use of infographics, whereas the message is communicated in a very different way on its WeChat platform — which is amazingly rich in self-help content rather than publishing political doctrines.

Details and more are available in simplified Chinese on the People’s Daily site itself.

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